Unveiling “#ReBiGGreenGanesha” Celebrations with Re-Sustainability

Hyderabad, 31st August: Re Sustainability Limited (ReSL) is proud to announce its continued collaboration with 92.7 BIG FM for the 17th edition of the award-winning Green Ganesha initiative, #ReBIGGreenGanesha. As a global leader in the circular economy, Re Sustainability aligns this initiative with Mission LiFE, emphasizing the importance of individual actions and local cultures in global climate efforts. This initiative will engage communities across the country, promoting sustainable practices through a series of innovative activities.

This year’s initiative features the nationwide distribution of over 15,000 eco-friendly seed Ganesha idols, which are embedded with seeds and fertilizers. These idols allow devotees to perform the immersion ritual at home by planting the idol in a flowerpot, where it will grow into a new plant, symbolizing the birth of new life. Mr. Sudheer Babu, an Indian actor and long time supporter of this annual initiative, graced the auspicious event with his presence as the chief guest at Re Sustainability’s corporate office.

In an effort to further extend its impact, Re Sustainability and 92.7 BIG FM have launched a used paper collection drive across Hyderabad. The collected paper will be recycled into large eco-friendly Ganesha sculptures. Following the collection drive, a 7-day mall event will take place, including the sthapana (installation) and aarti (prayer) of the Ganesha idol, along with the distribution of sweets. The celebrations will conclude with a beach cleanup activity in Mumbai and similar Green Ganesha idol distribution & community engagement initiatives across New Delhi, Lucknow, Chennai and Mumbai.

The #ReBIGGreenGanesha campaign also includes a series of nationwide engaging activities led by BIG FM RJs, who will encourage listeners to adopt eco-friendly habits, such as reducing plastic bottle usage. Special collection points will be set up at Residential Welfare Associations (RWAs) for listeners to donate plastic bottles. These bottles will be creatively incorporated into pandal decorations, transforming them into stunning art pieces and promoting the idea of “Plastic Ke Vighnaharta” (Guardians against Plastic). The collected bottles will later be recycled or repurposed to build a bench within the same community, demonstrating practical and sustainable alternatives.

Volunteers will support Ganpati pandals by maintaining cleanliness and promoting eco-friendly practices throughout the Ganeshotsav. BIG FM RJs will actively participate in these activities, engaging in meaningful conversations with community members to further promote sustainable living.

Statements from Leadership:

Mr. Goutham Reddy, Managing Director of Re Sustainability, remarked, 

“Sustainability is more than a choice; it’s a responsibility we must embrace to ensure a secure future for ourselves and the generations to come. Through initiatives like Re BIG Green Ganesha, Re Sustainability is making substantial progress in combating water pollution. This eco-friendly campaign is designed to inspire widespread adoption of sustainable practices, crucial for preserving and protecting our vital water resources.”

Mr. Masood Mallick, CEO of Re Sustainability, said, 

“Ganesh Chaturthi is a time of immense joy and celebration across the nation. This year, our flagship campaign carries forward the message of responsibility towards preserving nature for future generations, aligning perfectly with the principles of Mission LiFE. By offering Ganesha Idols that give rise to new plant life and supporting paper and plastic recycling efforts, we reinforce our commitment to creating a cleaner, greener India. Let’s celebrate Ganesh Chaturthi by carrying the culture of #ReBIGGreenGanesha forward.”

Re Sustainability has distinguished itself in the field of environmental protection through its unwavering commitment to a circular economy. By pioneering waste management practices and investing in cutting-edge technology and green initiatives, Re Sustainability continues to lead the charge in promoting sustainability. The BIG Green Ganesha initiative exemplifies Re Sustainability’s dedicated and conscientious effort to minimize environmental impact during celebrations.

About Re Sustainability Limited:

Re Sustainability Limited (ReSL), a KKR-backed company, is one of Asia’s leading providers of comprehensive environmental management services. ReSL offers a wide range of environmental services and infrastructure solutions under various categories, such as waste management (hazardous, municipal, and biomedical), MARPOL, construction waste, and e-waste; waste-to-energy; recycling (sewage, paper, plastic, and integrated waste); environmental solutions (remediation, ETPs, and wastewater treatment); automated car park management; and facilities management.

ReSL has a growing global footprint, including over 99 operating locations across India, Singapore, the UAE, Qatar, Saudi Arabia, Kuwait, Oman, Tanzania, and the USA. With over 25 years of operational history, the organization has a dominant presence across the entire waste value chain and has been a long-standing partner in the environmental solutions space for its customers.

About BIG FM:

BIG FM, one of India’s largest radio networks with 58 stations, reaches out to over 1,200 towns and 50,000 villages, engaging over 450 million Indians across the country. BIG FM has evolved with the changing times. With its new positioning, BIG FM aims to play a meaningful, relevant, and compelling role in the lives of consumers. It is not just about entertainment but a brand with a purpose. With its extensive reach, localized content, and credible RJs, the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tagline, ‘Dhun Badal KeToh Dekho,’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts.’ Realigning its programming to reflect the new positioning, BIG FM has refreshed its music promise, playing your favorite music tested with the audience, besides bringing on board some big names from the radio and entertainment spaces across all key markets. The network’s occasion-based programming, CSR activities, and client-integrated campaigns strongly reflect its ‘Dhun Badal KeToh Dekho’ ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum, and New York Festival.

For more information, please visit: resustainability.com

Media Contacts:

Ramesh Bitra | +91- 9550834444 | rb@resustainability.com